FileMaker Shares ‘The Full Story of Wood Fruitticher’ Ad Focusing on Family Companies

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FileMaker, Inc recently shared a new #BetterWaysToWork ad on its YouTube channel, focusing on a family company building custom apps for iPhones and iPads.

In the ad, entitled ‘The Full Story of Wood Fruitticher’, begins with a family eating their dinner. The narrator is discussing family values and the importance of spending time with ones family.

We then learn about the family company ‘Wood Fruitticher’; a food distribution company that has been operating for over 100 years.

The narrator explains how the company found out about FileMaker through their local Apple Store, which led them to build their own custom apps for their field team.

The ad continues to promote the connection between a good working application and family relationships. Thus the hashtag #BetterWaysToWork.

It’s clear that this ad is aimed at small to medium sized businesses who might benefit by changing to a FileMaker system from a paper-based one.

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